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Beyoncé Knowles is going to be the face of the new advertisement campaign. She also sing the head-song “Diamonds are a girls best friend. At Thursday this week Giorgio Armani intimate that Beyoncé is the star of the commercial. In Germany “Emporio Armani Diamonds” is going to be available in autumn.

The connection between Armani and Knowles remained long: At first Beyoncé is the starguest of his fashion and presents his Armani-Creations at the red carpet – and she also backs Charity campaigns like “Emporio Armani RED” and she preformed at the “Armanis One Night Only”- Gala in London.

Beyoncé in Armani: